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B2B-Network:
Analysis
Which Social Media Platform Is Best In Business Promotion?
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Social Media is now more important than ever and the power social media platforms have in regards to advertising and marketing is strong. The biggest advantage social media advertising has over other forms of promotion is the ability for businesses to target their exact audience with a few simple steps. Knowing how to utilise different social media platforms can be the difference between success and failure when it comes to online advertising. 

 

A Breakdown Of The Best Platforms

Facebook 

Facebook is a good platform for interaction between consumers and businesses. Their...

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Analysis
Bots - harmless helpers or dangerous villains
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It sounds like something out of a science fiction novel: bots helped Russia most likely to hack into the US election process and manipulated people into voting poorly. But it is not as far-fetched as it sounds. The name 'bot' is misleading, calling up visions of small, cute robots. The truth is more prosaic, if less exciting. A bot is a computer program – a piece of software, if you will – designed to interact with computer users and systems. Early computer games, for example chess or card games, allowed players to play against 'CPU' or again a virtual...

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Practical Advice
Keeping Your E-Commerce Customers Happy by Handling Negative Comments
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Negative comments about a business can be used to upgrade the operation of a business if heard and analysed in the right manner. The need to have a social media platform has become a necessity for every e-commerce business that needs to go beyond is customers’ target demographics. A few social media shares can easily make a business go viral for all the good or bad reasons. 

Unlike in the case of brick and mortar businesses, e-commerce has the merit of being in operation at all times. This allows your clients to trade at any time of the day or night, from any location. Although...

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Study
Automation set to improve the workplace
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From transportation to automated document signing, we could all expect to see the work environment improve due to automation. Although the latter may provoke fear in some, most people interviewed in a recent survey said they felt positive about it. Often, automation can help at work, rather than replace people - analytics are used increasingly widely in human resources for recruitment, management and administration. Analysis of big data helps to spot candidates, boost recruitment and make decisions; it may even replace performance reviews. 

Additionally, commuting to and from the...

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Inside Story
Linkedin's New Look May Attract Facebook Users
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Linkedin's new desktop look may attract users who are comfortable with Facebook's design. The professional networking site has revived its whole site with a fresh look that is intended to bring the maturing interpersonal organization solidly into the 21st century. 

While most LinkedIn clients likely visit the site rarely, or click through it whenever they receive a storm of messages, LinkedIn's new plan makes exploring the site a ton less demanding. There are currently seven areas to explore. These include Home, Me and areas which most LinkedIn users may find...

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Product Information
Pop-ups and Snapchat; Product Launch Goes Viral
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The company that gave us social media site Snapchat has turned the world of technical product launches upside down. Snap Inc., eschewing the costly keynote events favoured by the industry giants, have driven the launch of their camera sunglasses, Spectacles, through Snapchat. Combining secrecy and exclusivity, Snap Inc. created an urgent buzz around the product that went viral. Add to this their sales tactics of using pop-up Spectacles Snapbots, vending machines that appear on street corners and vanish a day later, and you have a strategy provoking curiosity, excitement and demand....

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Product Information
Linkedin Update: New Conversion Tracker Feature
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LinkedIn's new conversion tracking features enable B2B marketers to have a deeper insight into their sponsored content performance. The easy-to-use conversion tracker is built into the Campaign Manager section of the LinkedIn site, and it provides a wealth of new lead and purchase information.

The feature offers detailed information on campaign data so that marketers can understand campaign conversions. Marketers will now be able to view the job functions, company size, seniority and the industry of people that are converting to leads. This information will enable marketers to more...

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Mention a social media app
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Mention is a software app which allows the user to monitor social media all across the Internet in order to keep on top of when their name may be mentioned or news, which is of interest appears. It is available for 42 languages and can be accessed using an iPhone or iPad, Chrome, Linux, Mac OS X, Android, and Windows.

Mention offers real-time monitoring, which means that users don't have to do any manual searching, even when the user is offline or asleep Mention can continue its monitoring and offer reports for review when it is convenient. Social accounts, blogs, websites, and more...

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