Consumers are increasingly worrying whether the friendly-looking app they’re inviting onto their phone may actually turn out to be less friendly in practice. The areas of concern are legion. Take data protection – if consumers have other apps on their phone, such as banking, they need to be sure that the app they just downloaded isn’t hostile. The concerns are even graver when the app has permission to track their location or scan their emails. Photos are now becoming an issue too, since facial recognition is beginning to be widely used.