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The Ugly Face of Discounts and How to Make Them Work For You
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The question of how discounts affect a business is hugely debatable because some vendors feel deals are necessary while others think they hurt their brands. Both of these opinions have merit. Modern-day consumers have come to expect discounts for almost every purchase they make. A buyer can spend hours searching for deals rather than pay the full price for an item. It is why discounts are effective strategies for attracting customers and increasing sales. However, deals have to be structured properly to avoid affecting a company negatively. 


How Discounting is Bad for Business


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Strengthening Communication In Channel Partnerships
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Cooperation and communication are two essential factors in the success of a company in today’s corporate world, as there is a greater need to stay updated, being aware of new trends and constantly innovating products and services to enable growth amidst fierce competition. As a result, it is necessary for companies to not only view partners as a separate entity of a business, but an integral one, and strive to get more involved with teams to get a more hands-on experience of the processes that help achieve company objectives. 


Increased productivity 


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Important Reasons for Investing in IT Security
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Big or small business need to invest in IT security. Most organizations, especially small business tend to think they do not require IT security. They assume they could never be targets of cyber terrorism, data breach or theft because of their modest nature. As the rate of IT security investment is declining, here is why your organization needs to prioritize it: 


Protecting Classified Data 

Every organization has highly confidential information that should remain private. The data could be the company’s trading secrets, patents, reports, and other crucial...

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What Are Sales Control Systems?
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Sales controls are simply the procedures a manager follows to make sure their team is doing the right things at the right time. These control systems enhance the performance and welfare of the sales representatives. There are two types of sales controls: behaviour-based and outcome based.

Outcome-based Sales Control

This form of sales control is more common since it is easier to track. In this system, compensation is given depending on the dollar value of the sales made. There are several problems with this control system, the biggest being the fact that your sales reps are likely to...

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Tips for a Successful Roadshow
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Roadshows are excellent marketing tools. If well planned and executed, these events can help you understand the market and even boost interest in your products. Here are some tips to help you plan a successful roadshow: 


Choose High-Traffic Areas 

Your roadshows should be organised in places with high traffic. Otherwise, you will not effectively reach your target market. If you are unfamiliar with the town or city, you can seek help from locals or even officials in tourism industries


Choose the Towns and Cities Carefully 

Roadshows should not just be set...

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How a Well-structured Supply Chain Can Better Customer Experience
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Customers’ satisfaction is paramount to any successful business and an increase in profitability. Each time a customer is satisfied with the services your business is providing, they will come back for more  – and they might bring a friend as well. An effective way of ensuring your customers stay satisfied is managing your supply chain. 


Carefully assign roles at the beginning

When setting up a business, it is advisable to set up a well-structured supply chain that will ensure your customers get their deliveries on time. A good supply chain should...

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5G Is Coming – What Can Tech Expect?
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5G (5th-Generation Wireless Systems) networks are the latest iteration of mobile internet connectivity, engineered to offer more reliable connections and faster speeds on smartphones plus other devices. Combining cutting-edge network technology plus the very latest research, the fifth-generation wireless should offer multitudes faster connections than current connections: average download speeds of approximately 1 gigabit per second is expected to be the norm and it could go up to 10GBps. 


New Opportunities 

Being able to send as well as receive amounts of data faster,...

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The Vigorous Efforts of Channel to Fight Against Ransomware Attacks
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Ransomware is a malicious program that is meant to bar the user in accessing the computer system. Also, it usually involves threats to expose the user’s sensitive information until the user pays a certain amount of money that the criminal demands.


Impact of ransomware on its victims

These activities have recently become a great challenge to businesses and individuals who fall victims of it. However, almost everyone in the sphere is prone to these malicious activities since the attackers target any persons irrespective of their areas. The main aim of the criminals is a financial...

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Practical Advice
The Use and Purpose of IoT Gateways
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As the number of devices and sensors in an IoT based ecosystem grows, the system becomes more and more complex. For instance, many sensors and controllers do not support energy-intensive protocols such as Bluetooth or Wi-Fi, requiring the network to support multiple communication protocols. Also, the sheer size of the network makes it practically impossible to allow all devices to communicate directly with systems.  About 72 percent of network infrastructure professionals deploy IoT gateways, to gain control over the ecosystem, in such a scenario. IoT gateways, placed on the edge of...

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Distribution Centers Leveraging Big Data for Better Performance
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Advancements in technology have revolutionised many areas of manufacturing from production to warehousing. The use of machines and smart technology has improved the accessibility of data in distribution centres, which is changing how manufacturing companies operate. Big data may not have a prominent role in distribution centres as it does in other areas of the supply chain, but that is set to change. Not so long ago, warehouse managers relied on Engineered Labour Standards and Labour Measurement Systems to gather data. These systems did not offer enough information for managers to...

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