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Linkedin Update: New Conversion Tracker Feature
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LinkedIn's new conversion tracking features enable B2B marketers to have a deeper insight into their sponsored content performance. The easy-to-use conversion tracker is built into the Campaign Manager section of the LinkedIn site, and it provides a wealth of new lead and purchase information.

The feature offers detailed information on campaign data so that marketers can understand campaign conversions. Marketers will now be able to view the job functions, company size, seniority and the industry of people that are converting to leads. This information will enable marketers to more...

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Practical Advise
How to remarket on YouTube successfully
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YouTube remarketing has become a new phenomenon on the Web. As this network is the world’s 2nd largest search engine, it is the perfect platform to use for generating quality leads and growing your business. Here are some tips on how to create the perfect YouTube remarketing strategy. 

Link your AdWords to YouTube
This can be done by clicking on YouTube Account Link which appears on your Campaign tab. Now you can easily link both accounts and select the videos on your list. Once you’ve completed your remarketing campaign, you will be able to see metrics like viewer...

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What’s Next Now That VR’s A Reality?

Advancements in technology and price point drops have set the platform for VR (Virtual Reality) to develop for a number of mobile applications, but the question is, “What’s the current status of VR?” When most people think about VR, only a single format comes to mind when in reality we have three versions.

Casual Mobile VR
This is the most economical VR that can be accessed by a wide consumer base. It’s enabled by your smartphone and is the only way for most people to view VR content without having to purchase the expensive headset or glasses. In essence, Casual...

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Ford's efforts to de-congest major cities
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Ford has announced that it will acquire the Chariot – a shuttle for commuter ride-sharing that operates in San Francisco that will form a section of its plan to address the problem of growing congestion in urban areas. Ford also confirmed that it is joining hands with a bike-sharing service known as Motivate, to come up with "Ford GoBike" service across the Bay Area and San Francisco.

App for Users 
Motivate offers its services in 12 cities across the globe. It has designed an application for users of bike-sharing; this app helps users provide information...

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Inside Story
Apple accesories now available at Macy's stores
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There has been a significant transformation in Macy's as they partners with Apple so as to strengthen their selling in all their stores across with the first store set to be at Macy’s Herald Square in New York City. This partnership may be seen to mark Macy's as the first division to house an Apple store (which only retailed at Target and Best Buy stores) boosting its business which was on the leeward side recently forcing it to close several of its stores leaving only a few to operate. 2017 seems to be the year the company is targeting to accomplish several objectives,...

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Feeling the Full Impact of IOT7
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More than ever before since it first made its appearance more than 15 years ago, the Internet of Things (IOT) has generated a lot of excited conversation. According to experts, IOT7 is fast embracing other areas of day-to-day life other than the business operations and supply chain. The increasing opportunities have been opened up by the entrance of more and more devices to the IOT club.

Increased Availability of Data

One of the best features of 10T7 is its ability to take marketing into a whole new level by the increased amount of available data. Marketers can now have a deeper view of...

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Facebook has Removed Story Descriptions

Facebook has made a radical change in the way trending topics are displayed. Before, Facebook's trending topics had a hurried description with them but now it has been changed to only show the number of mentions that the specific topic has received. 

An announcement was recently posted on Facebook's newsroom website which included a 'before change' screenshot and 'after change' screenshot. The changes were highlight and it was shown that the new trending topics layout is now more simplified. 

What Facebook Has Said

Facebook has stated that Trending...

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Practical Advise
How to create personalised email marketing campaigns for connecting with your customers
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As a marketer, your job is to create a positive experience for your potential customers. Offering your product or service through email marketing will do just that, but the question is; how can you personalise email marketing so it gets more clicks? Read this article to find out.

Use your real name
When you write an email to your potential customers, you would address them using their name in order to show that the email is legitimate. Since you don’t want your email to leave your customer feeling cold, it’s best that you use either your real name or include your brand name in...

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Inside Story
Pokemon Go: The 2nd step of the business model
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Pokémon Go has restarted the Pokémon cultural boom that we saw in the late 1990s. Although the Pokémon franchise never truly faded in popularity, street signs warning drivers not to play Pokémon Go have cropped up, alongside police advisories. In New York City's largest parks, stampedes of players can occasionally be seen chasing some of the game's rarest virtual critters.

Now, the game's creators Niantic have made public the second part of their business model (the first being in-app purchases). Real-world businesses of all stripes can pay to...

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Steps in Understanding How Muse Headband Works

Muse has been rated as the first tool anywhere in the world giving the user real-time and accurate feedback on what is taking place in brain during meditation. It is has been proven to bring numerous benefits over time and is built around focused attention-based training exercises.

Connecting Muse Headband
You start by linking Muse to your mobile device app through Bluetooth, done once only. When you use it for the first time, you’ll be guided through a simple tutorial on adjusting your Muse headband for the best fit and to make sure your brain signals are being read in the best...

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